This shampoo has been specially designed to hydrate hair and protect against colour fade. milk_shake Colour Maintainer Shampoo is a perfect shampoo for everyday use and will result in smoother, softer hair that is easier to control. For best results combine with milk_shake Colour Maintainer Conditioner It contains natural milk proteins that condition and repair within the cortex and cuticles of your hair. Expect manageable, soft and vibrant hair. Integrity 41 ingredients maintain the hair’s colour for longer.